He knows what clients need. Jeff Jensen began learning how to best serve clients before he even started his accounting career. From the time he was in first grade he worked at the family store dusting men’s dress hats, stocking yarn and zippers, and filling orders for shoes. He learned how to stock a store with merchandise that was what the customers wanted and needed. Jeff has taken that ability and turned it into a client’s best asset: a listening ear with experience. This skill allows him to offer not only expertise for a business owner, but also innovations and solutions that will contribute to a business’ longevity.
Specialization brings expertise. Jeff has worked for most of his career in the automotive dealership industry and has worked with all the largest groups of dealerships in the state of Utah. Jeff’s commitment to the auto industry is apparent in his leadership for the AUTOCPA Group, which is a group of accountants that work with automotive dealerships across the USA. As a former president, he knows all the pitfalls that can await a dealership and can wisely advise how to avoid them.
Guiding small businesses through complex changes. The reason Jeff decided to become a CPA was to focus on assisting small businesses. Jeff’s over 30 years of experience gives him the ability to share his knowledge with small businesses with honest opinion and solid advice. Business owners often know what they want and need but don’t know how to get there. Jeff guides small businesses through the complexities of tax and accounting details, and clients love his easygoing personality.
What I Do:
Jeff provides tax preparation, planning, reviews, and consulting services. He is also adept in consulting on corporate structure, acquisitions, and audit preparation. Jeff started his own firm in 1979 and joined Larson & Company January 2023.
Who I Serve:
Jeff works with small-to-medium sized privately-held companies in a variety of industries, including automotive dealerships, retail, professional services, construction, real estate and more.
Who I Am:
- A true professional who treats his clients as friends
- A highly skilled business consultant who has seen it all
- An expert who stays ahead of new tax changes and legislation to help his clients make the best decisions
Education and Accomplishments:
- Bachelor’s degree in accounting, University of Utah, 1975
- Former President, Member, AUTOCPA Group
- Member, American Institute of Certified Public Accountants (AICPA)
- Member, Utah Association of Certified Public Accountants (UACPA) and AIPCA
- Former President, Utah Tennis Association
- Board member, Intermountain Tennis Association
Little did we know…
- Jeff’s favorite place to visit is Kauai, Hawaii. He has been there over 10 times and knows all the best restaurants.
- Jeff volunteers for a nonprofit called The First Tee, which empowers kids and teens through the game of golf.
- He is a proud convert to Pickleball, after his days of skiing and tennis ended.
- His favorite thing to do is to spend time with his 3 children, 10 grandchildren, and 1 great-grandchild. Anything they are involved in is his favorite thing to do.
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