Tourism + Hospitality
Serving the Businesses That Show People the Beauty of the Mountain West.
The Mountain West Runs on Adrenaline. Your CPA should work at the same pace.
Larson+ Company serves hotels, restaurants, tour operators, guiding companies, adventure lodges, and outdoor recreation businesses across Utah, Colorado, Arizona, New Mexico, Wyoming, Idaho, and Montana. We have over 20 years of experience serving the industries that help people experience the beauties of the Mountain West.
When the season kicks off and every day counts, you need a CPA who already knows the terrain and moves at the speed of the industry.
Your Industry, Our Sweet Spot
we keep your business running
For over 20 years, our team has worked extensively with businesses in the outdoor recreation and adventure tourism sector. That specialization means faster answers, sharper insights, and no time wasted explaining what your business actually does.
Hotels, Adventure Lodges + Glamping
Traditional hotels and motels, boutique outdoor accommodations, glamping operations, basecamp lodges, and eco-resorts.
Restaurants
Sit down dining, fast food, coffee shops, franchises, soda shops, cafes, bakeries.
climbing + hiking outfitters
Rock climbing guide services, wilderness hiking companies, canyoneering outfitters.
River + Water Guides
River rafting, kayaking, stand-up paddle tours. Multi-day expeditions. Day trips. Float services.
Gear Rental Operations
Bike shops with rentals, ski + snowboard rentals, gear rental outfitters, shuttle services, and equipment depots.
Multi-Activity Tour Operators
Combo trip outfitters and packaged adventure experience companies operating across activity types.
Overland + Off-Road Adventures
Jeep tours, ATV outfitters, overlanding companies, and 4WD services on BLM and USFS land.
Powersports, RV + ATV Rentals
Side-by-side and UTV rentals, RV rentals, dirt bike operators, snowmobile outfitters, and motorsports tourism.
Eco-tourism + Nature Tourism
Birding tours, wildlife guiding, dark sky tourism, photography tours, and interpretive services.
this industry doesn't Slow Down for regulations. neither do we.
work with THE TEAM that lives for adventure
Sales tax treatment of adventure activities, tourism, and leisure is still being written in some Mountain West states. Worker classification rules shift. New booking platforms change how revenue flows. New activity formats like e-bike tours, dark sky experiences, overlanding packages, bring new tax questions. We track the changes in this space so that when it hits your business, we already know what it means.
what we can offer
services for seasonal businesses
From opening day to peak season to eventual exit, we cover every phase of an outdoor recreation, tourism, or hospitality business. Fast response when you need it. Proactive planning before you know you need it. No slowing down just because it's not your busy season. We handle the numbers so you can focus on the fun. Check out our full list of business services for companies like yours.
Business tax planning + Preparation
Federal and state returns for your business entity, with year-round planning built around your money-making season.
Bookkeeping + Financial Statements
Clean, accurate monthly books with financials you can actually use to make decisions. Integrated with your booking and reservation platforms.
Seasonal Cash Flow Forecasting
12-month cash models built around your actual revenue cycle, with payroll, debt service, and capital expenditures timed to fit, not fight, your season.
Multi-state tax compliance
Income tax nexus analysis and filings across the Mountain West. Sales tax registration and compliance for cross-border operators.
Entity Structure + Formation
LLC, S-Corp, operating/holding company structures designed for the risk profile and growth stage of adventure businesses.
Equipment Depreciation Planning
Section 179 and bonus depreciation strategy for rafts, vehicles, ATVs, trailers, safety gear, and fleet assets — timed to your tax position.
Worker Classification Review
Assessment of guide and seasonal staff classification. Compliant 1099 vs. W-2 structures that hold up to IRS and state audit scrutiny.
New Business Setup + Advisory
Entity formation, EIN registration, chart of accounts setup, and first-year financial roadmap for new outdoor recreation businesses.
Owner Tax Planning
Individual returns, S-Corp reasonable compensation, retirement plan setup, and owner distributions structured for tax efficiency.
Exit Planning + Business Valuation
When you're ready to sell, bring in a partner, or transfer the business — we help you structure it to maximize after-tax proceeds.
Compilations
When your lender, landlord, or business partner needs a formatted financial statement but a full audit isn't required, a compilation gets it done. We prepare your financials in the proper format with our CPA credentials attached, quickly and without the overhead of a more intensive engagement.
Financial Statement Reviews
A step up from a compilation, a review provides limited assurance that your financials are free from material misstatement. Common for bank financing, SBA loans, and investor or partner agreements, especially as your operation grows and outside parties need confidence in your numbers.
Audits
A full audit is the highest level of financial statement assurance available, and increasingly required as outdoor recreation businesses scale, pursue outside investment, or apply for larger commercial lending.
Agreed-Upon Procedures
Sometimes you don't need a full audit, you just need specific questions answered. Agreed-upon procedures let you define exactly what we examine: a single revenue stream, a season's worth of transactions, a particular account. Common for partnership disputes, acquisition due diligence, permit compliance documentation, or franchise agreements.
Wealth Management
Making sure the business works for you as an owner requires a plan that connects your entity structure, distributions, retirement contributions, and long-term goals. We help outdoor recreation business owners build personal financial strategies that keep pace with what they've created.
OUR TOURISM + HOSPITALITY EXPERTS
TALK TO THE EXPERTS TODAY
WE COVER A LOT OF GROUND
Larson knows the seasonal ups and downs of serving a region full of adventure
A canyon tour that starts in Moab and ends near Telluride. A rafting operation permitted on both the Green River in Utah and the Colorado River in Grand Junction. A climbing guide who works summers in Zion and winters in Sedona. These aren't one-off cases for you. This is how Mountain West outdoor recreation often works.
We are equipped to handle income tax filings, sales tax registration, and compliance obligations across all Mountain West region states, with specific knowledge of how each state treats tourism activities. You focus on the experience. We focus on the multi-state paperwork.
READY TO WORK WITH
a tEAM THAT UNDERSTANDS?
Contact Us Today to Get Started
ANSWERS YOU ACTUALLY NEED
These are the questions we hear most from new clients, and the answers you may have a hard time finding.
DO I ACTUALLY NEED A CPA WHO SPECIALIZES IN OUTDOOR RECREATION?
General CPAs can handle basic returns, but outdoor recreation businesses carry industry-specific issues that most generalists miss, or worse, get wrong. Federal land use permit deductions, guide tip income compliance, multi-state nexus from cross-border tours, worker classification rules specific to guide services, and revenue recognition for pre-paid bookings are all normal occurrences in this industry that require specialized knowledge.
A specialist will typically identify tax positions and compliance protections that more than offset any fee difference. More importantly, they'll flag issues before they become problems, not after an IRS notice arrives.
HOW SHOULD MY GUIDES' TIP INCOME BE HANDLED?
Guide tip income is taxable compensation, and the IRS scrutinizes tip reporting in outdoor recreation because cash tipping is common and historically under-reported in this industry. Employees who receive tips must report them to their employer using Form 4070, and employers must withhold payroll taxes accordingly. For 1099 contractors, tips are self-employment income.
A proactive tip compliance policy, clearly communicated to guides at the start of the season, protects both your business and your guides from back taxes, penalties, and interest. We help clients set up simple, practical systems that satisfy compliance requirements without creating administrative burden.
ARE MY SEASONAL WORKERS EMPLOYEES OR INDEPENDENT CONTRACTORS?
Worker classification in the tourism industry is genuinely complex, and many tour operators misclassify guides as 1099 contractors when the actual working relationship meets the IRS's definition of employment. Key factors include behavioral control (do you set the hours and rules?), financial control (does the person work primarily for you during the season?), and relationship type (do you provide gear, training, uniforms?)
Misclassification carries significant exposure including back payroll taxes, interest, and penalties across all open tax years. We conduct worker classification reviews for new clients and help structure arrangements that are compliant going forward without disrupting your operational model.
HOW DO I MANAGE CASH FLOW AS A SEASONAL BUSINESS?
Seasonal cash flow management starts with accepting that your business earns money in a compressed window, and then engineering your fixed costs, debt service, and capital expenditures to fit within that reality instead of fighting it.
Practical strategies include establishing a business line of credit during your high season when lenders are most favorable, building a dedicated operating reserve equal to at least two months of fixed overhead, structuring deposit and cancellation policies to build pre-season reserves, and timing major equipment purchases to align with bonus depreciation deadlines and your actual tax position. We build forward-looking cash flow models for clients that make these decisions proactive rather than reactive.
IS THERE A TAX CREDIT AVAILABLE FOR THE TIPS MY RESTAURANT EMPLOYEES RECEIVE?
Yes, and it's one of the most underutilized credits in the food and beverage industry. The FICA tip credit (formally the Section 45B credit) allows restaurant employers to claim a federal income tax credit for the employer's share of FICA taxes paid on employee tips that exceed federal minimum wage. In practical terms, if your servers, bartenders, or food runners earn tips that bring their hourly compensation above $5.15 per hour, the payroll taxes you pay on that excess are creditable dollar-for-dollar against your federal tax liability. For a busy seasonal restaurant in a high-traffic tourism market, this credit can amount to tens of thousands of dollars annually. Many restaurant operators either don't know it exists or assume their payroll provider is capturing it automatically, which is often not the case without specific configuration.
WHAT ARE AGREED UPON PROCEDURES AND HOW ARE THEY USED IN A RECREATION OR HOSPITALITY BUSINESS?
Agreed-upon procedures (AUPs) are a flexible CPA engagement where you define exactly what gets examined rather than commissioning a full audit of your entire financial picture. A CPA performs only the specific procedures you and any other relevant parties agree to in advance, then reports the factual findings without providing an opinion or overall assurance. That targeted scope makes AUPs faster, less expensive, and often more useful than a full audit when you have a specific question that needs a credible, documented answer.
In tourism, outdoor recreation, hospitality, and equipment rental businesses, AUPs come up more often than most owners expect. Common scenarios include: verifying revenue figures during the sale or purchase of a guiding company or boutique hotel; documenting trip counts and gross receipts for a BLM or NPS commercial use permit renewal; resolving a dispute between business partners over a specific season's distributions; satisfying a lender's requirement to examine a particular revenue stream without a full audit; or providing a franchisor or licensing body with documented compliance on a narrow set of financial metrics. If you're entering a partnership, exiting one, refinancing, or simply need to hand a third party something more credible than your own records, but a full audit is more than the situation requires, agreed-upon procedures are often exactly the right tool.
WHAT LODGING TAXES DOES A HOTEL OR SHORT-TERM RENTAL OPERATOR OWE?
Lodging operators typically face one of the more layered tax structures of any small business type. Most states impose a combination of general sales tax, a dedicated state accommodations or occupancy tax, and local transient room taxes administered at the county or municipal level, and the rates and rules vary significantly by jurisdiction. Short-term rental platforms like Airbnb and VRBO collect some but not all of these taxes on your behalf, which creates gaps that operators frequently discover only after an audit. A lodging business operating across multiple markets or state lines may owe in several jurisdictions simultaneously, each with its own registration, filing frequency, and remittance requirements. Getting registered correctly from the start, and reconciling what your booking platform remits versus what you actually owe, is where most compliance problems originate, and where a CPA who understands the hospitality space can prevent expensive surprises.
DO I HAVE TO COLLECT SALES TAX ON EQUIPMENT RENTALS?
In most states, short-term rentals of tangible personal property like bikes, kayaks, ATVs, climbing gear, and camping equipment, are subject to sales tax, but the specific rules vary considerably by state and locality. The taxable rate often depends on where the rental transaction occurs rather than where the equipment is ultimately used. Businesses operating near state borders, or whose equipment travels across jurisdictions as part of a guided experience, can create nexus questions that aren't always obvious at the outset. Equipment rental businesses that bundle rentals with guided services also need to be careful about how those combinations are invoiced, since mixed pricing can affect how the entire transaction is taxed, sometimes differently than either component would be on its own. If you operate across multiple states or municipalities, a compliance review of your current sales tax setup is worth doing before a state auditor does it for you.